It’s about engagement and this is the metric the eight-person digital editorial team that is based in Rome and Boston care about the most. All Roma players banned from taking photos with Drake until the end of the season — AS Roma English (@ASRomaEN) April 15, 2019 The BBC is not responsible for the content of external sites. It started during Non-League Day in the United Kingdom, when clubs outside the professional leagues are commonly highlighted and supported during an international break weekend. “It was nice to do something positive for another club that doesn’t get the same attention as Roma,” Rogers said. They were also seeing their follower numbers skyrocket, growing from five million to 15 million social media followers over the past three years. “Our partners love what we do on social media and, for some of them, our digital strategy and capabilities were certainly a big factor in them choosing to work with Roma,” Rogers revealed. By the time the ball was back over the net in Roma’s half, i Giallorossi responded with a mic-drop shot that stunned everyone. ALL OTHER TRADEMARKS MAY BE THE PROPERTY OF THEIR RESPECTIVE HOLDERS. They have also embraced a national team, doing so with Nigeria in the build-up to and during the 2018 World Cup. Can Joan Laporta reboot Barcelona’s muddled identity? Post was not sent - check your email addresses! Visiting the official website of the Holy See one can browse: the Magisterium of the Supreme Pontiffs (from Pope Leo XIII to Pope Francis); the fundamental texts of Catholicism in various languages (the Sacred Bible, the Catechism of the Catholic Church, the documents of the Second Vatican Council and the Code of Canon Law); the documents of Dicasteries, Bodies and Institutions of the Roman Curia The effects were profound, with a number of children found safe and returned to their loved ones. Welcome to AS Roma admin, the Lionel Messi of football Twitter. “At AS Roma, we don’t like to follow what others do in terms of content, so for our next announcement we wanted to do something completely different,” Rogers says of that Cengiz video. © 2018 SOCCER S.A.S. Those messages were really well received by many Nigerian fans and then when they beat Iceland people remembered our tweets.”. It’s not really about the number of followers, though, for Roma. AS Roma have become the first Italian football club to agree an exclusive content partnership with Twitter. They’d helped start the slick player reveal craze, but they weren’t going to carry on with it. With chess-playing goats, singing lions, Tupac references, climate change warnings and banter with IKEA, AS Roma admin has certainly not been boring these past few years, and they’ve achieved so much good along the way. AS Roma Store. The AS Roma Twitter League can be visited in this link: AS Roma Twitter League. AS Roma announced the launch of a new official Pidgin English Twitter account in a bid to connect with fans in Nigeria and neighbouring countries in Africa. “We kept the faith, even after they lost some warm-up games and then the first game of the tournament. Mohamed Salah and Alisson Becker may have brought a European crown to Anfield after going the other way, but Rogers has made Roma the European champions of social media after his own transfer. It is a best combination. While the change in approach can be traced back to 2017, it really all began with the 2015 acquisition of Liverpool’s head of international digital development, Paul Rogers. Just as we adopted the Super Eagles, fans in Nigeria started to adopt Roma as their Italian team.”, This support for the African nation certainly wasn’t a gimmick. “The tweet started to go viral, with fans in Nigeria loving the fact that Roma was taking such an interest in one of their own,” Rogers remembered. So what does the owner James Pallotta think of the approach to social media and the collaborations with the likes of the Nigerian FA or the initiatives like the Team of the Day? This world is an often vicious and tribal place, yet a dose of fun and lets-not-take-life-too-seriously-ness has been injected by the Roma digital team and, in particular, by their English Twitter account. While there may not have been any immediate payoffs to that self- less assistance, the relationship the club now has with Nigerian football fans is something powerful and could make a difference one day way down the line. The idea is to keep evolving and never stand still. AS Roma is delighted to announce the launch today of a new official Pidgin English Twitter account for fans in Nigeria and neighbouring countries in Africa. At the end of 2018, the account posted a thread of highlight tweets from the year and followers would have immediately recalled the posts when reading titles like “the German club behaviour one” or “the IKEA one” or “the Mark Wahlberg one”. The official website of professional Italian football club AS Roma. As much as the thousands of notifications sapped the battery life of the account’s admin, who hadn’t even been told this was going to happen, it was a huge success for both clubs and led Roma to create their Team of the Day series. The launch of this new account means that we can now directly engage with these fans on a daily basis in a style that suits them.”The launch of the new Pidgin English accounts means AS Roma now communicates in 13 different languages on social media – with official accounts also in Italian, English, Arabic, Indonesian, Spanish, French, Portuguese, Bosnian, Turkish, Dutch, Farsi and Chinese. Roma decided to back a junior Scottish team named Saint Anthony’s, who had a social media approach that the Italian club appreciated. Roma launch new Nigerian Pidgin English Twitter account. Italian professional football club, Associazione Sportiva Roma, commonly referred to as AS Roma, has launched Nigerian pidgin English Twitter account purposely to serve its Nigerian fans. Article from It was the Cengiz video, though, that was the gamechanger for the mentality of the whole account. The last thing in the world we want to be is boring.”. AS Roma is delighted to announce the launch today of a new official Pidgin English Twitter account for fans in Nigeria and neighbouring countries in Africa.In launching the @ASRomaPidgin account, Roma have become the first major European football club to create an official social media profile specifically to communicate directly with followers in Nigeria. Where does Sergio Agüero rank amongst the Premier League’s greatest strikers. After someone close to the president of Nigeria got in touch to thank Roma for their support, Rogers’ digital team were introduced to their counterparts at the Nigerian FA and offered to take a look at their official social media accounts to see if they could make any recommendations. Sports coverage, breaking news, live results and complete sport information: football, basket, tennis, Formula 1, MotoGP, etc. Mar 30, 2019 - “#ASRoma’s Twitter Team of the Day is our @IntChampionsCup opponents @Chivas. I don’t think we were trying to be weird, but we thought it was funny and the reaction on social media was great.”. This article was originally featured in the Roma issue of These Football Times’ club magazine series, which you can order online. In the summer of 2018, the club revealed the transfer of Bryan Cristante with a spoof graphic of a deliberately bad photoshop of the midfielder wearing a Roma kit – and this actually performed three times better than the most popular announcement video of 2017. AS Roma, the Italian football giants, continue their cozy engagement with its African audience especially Nigerians with the launch of a Twitter account operated with pidgin English. But what’s the ultimate point of it all? “Our engagement is actually very impressive, but, to be honest, our whole approach to using social media is very unique to Roma,” Rogers said. The ball was all of a sudden in other clubs’ court and they responded by trying to create their own clever announcement videos. THE AS ROMA NAMES, LOGOS AND ARTWORK ARE REGISTERED OR UNREGISTERED TRADEMARKS OF SOCCER S.A.S. from the main spanish sport daily in AS English. The following summer, the club shot the video reveal completely dead with the signing of Iván Marcano, killing their creation by posting 60 seconds of a black screen with nothing more than some hip-hop music playing in the background and a caption detailing the details of the transfer. A founding member of the Mexican First Division & one of the country’s best supported & most successful clubs, Chivas have won 12 titles, two ‘doubles’ and last year won the CONCACAF Champions League ” .. This website uses cookies. We’re not trying to use social media for corporate communications, as we have a website for that. AS Roma Get to Know Jordan Siebatcheu and Bryan Reynolds During training camp this week, two players will be taking their first steps onto the pitch with the USMNT. If later down the line, those fans feel compelled to come to a match, engage with a sponsor, share their data or buy something from the club, that’s a bonus.”. Welcome to AS Roma’s official online store, where you will find the world's largest assortment of AS Roma merchandise.Whether you're looking for the Official AS Roma Match Kits, the latest Nike training and leisurewear collection, or any number of official AS Roma products, this is … Read  |  Nicolò Zaniolo talks Totti comparisons, the future of Roma and plotting a path to the very top. Over the past 12 months, Twitter has embarked on a strategy to enrich its platform with new and exclusive content and the deal with Roma is a first in Italian football for the social network. Other club owners and directors may tell their digital teams to follow the Roma methodology, but that’s folly as the winning formula is updated daily like the crucial security code in an Ocean’s Eleven movie. Some would call it straight up copying, yet nobody does it as well as Roma, who continue to lead the way in most metrics imaginable and in genuine humour. – P.IVA VAT 09305501000 - ALL RIGHTS RESERVED. After that day, we officially adopted the Super Eagles as our national team and went all-in on supporting them. At the end of the day, AS Roma is a business and the digital team is a part of it. In addition, it presents a battle with the rival team. There is evidence, though, that there can be commercial benefits to an engaged follower base. C 18 As Roma … The clockwork of La Máquina, the team that reinvented Argentine football, The making of Romário: five electric years at PSV. “We’re definitely fortunate that we work for an owner and president in James Pallotta who doesn’t just encourage entertaining content but actually demands it. It is the first official Account that targets a strictly African audience with the club stating in a March 20 statement that “it will help serve the audience on a daily basis in a style that suits them.” Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to email this to a friend (Opens in new window), Roma Twitter: the inside story of a social media team changing football’s face, Some would call it straight up copying, yet nobody does it as well as Roma, wishing him good luck in Russia after a failed season in Barcelona, Roma decided to back a junior Scottish team named Saint Anthony’s, work with various missing children’s charities around the world, highlighting one individual’s racist comments, The 44 days of Brian Clough and Jock Stein at Leeds. Keen to move away from the other mundane tweets of that transfer window, the digital team decided to create a bad parody of the kind of fan-created goals and skills videos that appear on YouTube when a player is linked with another club. The new account – which is being run out of Lagos and can be followed at @ASRomaPidgin - was set up after fans in Nigeria contacted the club to request an account to cater specifically for Naija Twitter. They’d even announced the signing through a fake burner account, completely stepping away from the slick and increasingly humourless Hollywood-esque video reveal culture. Cengiz Ünder was only 20 at the time he joined the Serie A side from Başakşehir, but he went viral after his announcement video was dropped. “We saw so much love from Nigerian Twitter that we just thought that since Italy wasn’t at the World Cup, why not support Nigeria? This is supposed to be fun and entertaining. If the overall goal is to promote the Roma brand, then that doesn’t necessarily need to always come from the account with the blue tick. Can it even do that? Italo Foschi was an important Roman representative of the ruling National Fascist Party.. “We’d recently launched our FIFA eSports team and we decided to have the player play himself in the game. “Whether it’s our music playlists, adopting Nigeria in the World Cup or playing around with hip-hop and pop culture, we try to use our creativity to entertain our followers. Roma’s English Twitter account, which generated 93m Twitter impressions and 7.8m video views in April, also finished No.1 out of all Europe football clubs based on Unique Engaged Audience, with an engagement percentage over four times bigger than the second-placed club. As with any element of business, there’s a need to move with the times. They’re always evolving and looking for new ways to turn heads and to move thumbs. “We were actually deadly serious in our support for Nigeria,” Rogers, who recently visited Nigeria, said. Sorry, your blog cannot share posts by email. It’s been the best show on football Twitter. We’re not going to get a lifelong Arsenal or Real Madrid fan to change the club they support, but if through what we do on social and digital media they choose to adopt Roma as their second club then that can be valuable. Another initiative is the Team of the Day, through which the official Roma account showcases a smaller club from somewhere in the huge world of football that they like and that a large share of their followers then flock to. The AS Roma Twitter League combine statistics, rankings, pictures, tweets and the ideal team roster in the same space. Their tongue-in-cheek tweets have changed the landscape of football Twitter, so much so that several others – clubs from Germany to the US – have tried to embrace a similar style. AS Roma English on Twitter “ #WallpaperWednesday 2️⃣ amazing #ASRoma designs for your mobile! To stand still is to move backwards and Roma never want to be caught offside. From the self-depreciation over the failure of the club to finalise the deal for Malcom when his transfer had already been announced  – and indeed their follow-up wishing him good luck in Russia after a failed season in Barcelona led to a move to Zenit – and the mocking of the incessant spurting out of photoshopped images of new transfers, to the sharing of the pure joy of pulling off a Champions League comeback against Barcelona, the rollercoaster ride of being a Roma fan has never been more truthfully and entertainingly documented. This collaboration stemmed from the side’s comeback against Barcelona during the 2017/18 Champions League, when i Giallorossi overturned a 4-1 first-leg deficit by winning 3-0 at home in the return fixture to progress on away goals. When it comes to transfer announcements, the funny videos have, for now, been left in the past and the focus this summer was firmly on doing good with their reach, hence the work with various missing children’s charities around the world. “If there are commercial benefits to the approach further down the line then great, but it can never be the reason for doing what we do,” Rogers stressed. There’s a certain altruism to what Roma’s digital team do as well. For the Englishman, his main goal was to remove the language barrier that prevented international fans from keeping up to date with Roma. “We made it as embarrassingly bad as humanly possible – mimicking the terrible graphics and music these fan videos use – and then we just put it out there. Italian Club AS Roma has launched a new official pidgin-english twitter account for fans in Nigeria and other african country. The club are keen to work with fans and to empower their creativity when they make a particularly funny meme or put together a very detailed video. In fact, the stranger our transfer announcements became in 2017, the more our ownership enjoyed it.”. By continuing to use this website you are giving consent to cookies being used. It’s all about innovation and staying ahead of the curve. “People in the media called our approach ‘weird’ and ‘quirky’, but in reality, we were just having fun.”. Posting his social media account across various platforms, Rogers supplemented the official AS Roma tweet with the following line: “Imagine everyone who knows you finding out you use Instagram to send racist messages to footballers.” It’s an approach Serie A can learn from in Italy. “With #ASRoma not playing this weekend, we’re supporting the mighty @SaintAnthonysFC from Glasgow, Scotland on #NonLeagueDay as they take on @JohnstoneBurgh1,” the tweet read, along with the hashtags #ForzaTheAnts, #ItsAnAntsThing and #MonTheAnts, embracing the junior side’s nickname. “Our number one aim on social media is to engage with our fans and followers and make them feel closer to the club. Roma’s popularity amongst Nigerian football fans has been growing ever since the club featured Lagos radio personality Mark Otabor’s epic commentary of Roma’s comeback against Barcelona on the club’s English Twitter account and then ‘adopted’ Nigeria’s Super Eagles at the World Cup. “The club’s president Jim Pallotta watched Mark Otabor’s commentary after the Barcelona game and then personally wrote to Mark to thank him and from that moment we’ve enjoyed a really fun relationship with our followers in Nigeria, who seem to enjoy our English Twitter account’s sense of humour. “You’re the best in the world.” “You’re my hero.” “I love you.” “Marry me please.” “I wanna have your babies.” These are all quite common lines to be fired from football fans in the direction of their sporting heroes, but each of these phrases has also been directed at someone else at AS Roma. AS Roma announced the launch of a new official Pidgin English Twitter account in a bid to connect with fans in Nigeria and neighbouring countries in Africa. Designers: @ben_c_18 ️ @FootyGraphic” Article by Dom Bannister. It’s not just club teams that AS Roma interact with online. In launching the @ ASRomaPidgin account, Roma have become the first major European football club to create an official social media profile specifically to communicate directly with followers in Nigeria. That tweet and the subsequent interaction was so important for the minnows that it led to them gaining thousands of new followers, overtaking some clubs in the actual Scottish Professional Football League. They have run a number of campaigns that benefit third parties, most recently sharing images of missing children alongside straightforward player announcement videos during the summer transfer window. Top 5 tweets of AS Roma - the kings of football twitter Advertisement Football clubs all generally post the same stuff like injury news, schedule changes or transfer announcements. 11.08.2016 - “#StadioDellaRoma update: AEG Facilities begin stadium operational activities” Welcome to AS Roma admin, the Lionel Messi of football Twitter. And the airline now graces the famous red shirt. They even went to Reddit to find out what the supporters really wanted. Click here to visit the club’s new Pidgin English Twitter account. This world is an often vicious and tribal place, yet a dose of fun and lets-not-take-life-too-seriously-ness has been injected by the Roma digital team and, in particular, by their English Twitter account. Notizie, interviste esclusive, foto e tanto altro: tutto quello che c'è da sapere sul mondo dei giallorossi But the iconic announcements linger. AS Roma announced the launch of a new official Pidgin English Twitter account in a bid to connect with fans in Nigeria and neighbouring... Read more. It’s all about the fans – and that’s not just a buzzword. Commentary clips of Kostas Manolas’ winner hit eardrums around the world in the aftermath of that game and one of the most incredible pieces of audio came from a Nigerian radio presenter named Mark Otabor, so Roma shared a video of him doing his thing and spitting his passion into his microphone. For information please visit our Privacy Policy. All information about AS Roma (Serie A) current squad with market values transfers rumours player stats fixtures news For example, when it came to negotiating a potential shirt sponsorship deal with Qatar Airways, the digital team was in the room from the very first meetings. A.S. Roma was founded in the spring of 1927 when Italo Foschi initiated the merger of three older Italian Football Championship clubs from the city of Rome: Roman FC, SS Alba-Audace and Fortitudo-Pro Roma SGS. It’s one small tweet for Roma, but one giant leap forward into the Twittersphere for the teams being put in the shop window of one of Europe’s largest clubs. DI BRAND MANAGEMENT S.R.L. This was achieved by a rebuilding of the website and apps and an increase in quality and quantity of content on the English platforms. 3,842 likes. Everyone who saw it knew exactly the type of video we were making fun of. The club becomes the first European club to create an official social media profile specifically for Nigerians. That was recently followed by highlighting one individual’s racist comments that landed in the Instagram inbox of defender Juan Jesus. Speaking to These Football Times, Rogers recalls that summer of Twitter love: “We’d always been quite traditional in how we announced incoming transfers on social media, but I think the first elaborate revealing we did was when Lorenzo Pellegrini signed,” he explained. Home Tags AS Roma launches Pidgin English Twitter account. It was nicely filmed and the feedback from both fans and the media was great.”. DI BRAND MANAGEMENT S.R.L. Francesco Totti and Daniele De Rossi have heard similar cries of affection, but so too has the manager of the AS Roma English Twitter account, someone who has never kicked a ball in earnest for the Italian club. Once the benchmark had been established, it was time to get creative and the reporting of the club’s transfer activity in the 2017 summer window changed the game completely. The club said in a statement that the new account which is being run out of Lagos, was set up after fans in Nigeria contacted the club to […] Italian giant, AS Roma launches Pidgin English Twitter account to connect with fans in... REPUBLICAN Nigeria-March 21, 2019 0. The club’s digital team then began working with the Nigerian FA ahead of the World Cup in Russia and helped the team on the ground with social strategy and the graphics that were seen on Twitter and Instagram throughout the tournament.“After Italy failed to qualify for the World Cup and we chose to support the Super Eagles, followers in Nigeria have been asking for a Pidgin English Roma account,” revealed Paul Rogers, Head of Strategy at AS Roma. How does it actually affect wins and losses on the pitch? All The Latest News About AS Roma - HTTP://FCASROMA.BLOGSPOT.COM “We thought this was a perfect way to use our platform and our Twitter ‘fame’ to help another club.” Clubs from Argentina to Zimbabwe and Australia to Zambia have been profiled since. “We knew that if we injected some humour into our video announcements then they’d entertain our followers and, after that video, we really started to push the boat out and have some fun,” Rogers recalled. Tag: AS Roma launches Pidgin English Twitter account. A.S. Roma English. “It’s funny, but we’re more likely to get in trouble for putting out bland and boring content than we are for taking risks,” Rogers said when asked if there have been any issues with the higher-ups at the institution.